Nader Ali

Leadership at Scale

14+

Years of product design leadership

12

Designers & researchers led across organizations

5

Product designers currently led at Procore

1.2M+

Women targeted by national financial inclusion initiative

2M+

Learners on platforms designed for Arabic-speaking markets

500K+

Monthly active users across recruitment platforms led

4 Sectors

Enterprise SaaS · FinTech · ConTech · EdTech

MENA+

Regional and global product experience

Experience

• Procore Technologies·Product Design LeadCurrent Role

  May 2025 – Present

  Leading UX across multiple tools within Project Management & Collaboration at Procore, a global leader in construction management software. Managing and mentoring 5 Product Designers. Designing enterprise workflows for communication, collaboration, and record-keeping used by global construction teams. Driving design system adoption and reusable product patterns. Partnering with product, engineering, and leadership on UX strategy. Previously Staff Product Designer at Procore.
• almentor·Product Design Lead

  Oct 2023 – May 2025(1 yr 8 mos)

  Led UX for one of MENA's leading digital learning platforms, serving millions of Arabic-speaking learners. Worked across learner journeys, engagement flows, and scalable learning experiences — from onboarding and content discovery to course completion and subscription retention.
• WUZZUF & Forasna·Head of Product DesignBuilt WDS Design System

  Jan 2017 – Aug 2023(6 yrs 8 mos)

  Led product design across Egypt's leading recruitment ecosystem in multiple roles: Head of Product Design, Product Design Manager, Design Team Manager, and UI Design Team Lead. Managed a team of 12 Product Designers and UX Researchers. Drove product experience across hiring journeys, employer tools, and candidate discovery. Built and scaled WDS, the WUZZUF Design System, improving consistency across product and marketing. Worked across user research, product discovery, and platform UX.
• Central Bank of Egypt & National Council for Women·UX ConsultantNational Digital Transformation

  Nov 2020 – Mar 2023(2 yrs 5 mos)

  UX Consultant on Tahwisha, a national financial inclusion initiative designed to support approximately 1.2M–1.3M rural women across Egypt. Designed digital savings, lending, onboarding, and financial management experiences. This was national-scale digital transformation work at the intersection of FinTech and social impact.
• eFinance Investment Group·UX Consultant

  Jul 2021 – Jan 2023(1 yr 7 mos)

  Consulted on UX strategy for digital financial services, improving accessibility and usability across government-led FinTech solutions at enterprise scale.
• eVision·UX Consultant

  Sep 2019 – Dec 2023(4 yrs 4 mos)

  UX Consultant for complex banking and financial transaction systems. Worked on Orchstro and the Binancial Suite — covering AML monitoring, clearing disputes, reconciliation, auditing, and compliance-related workflows. Translated highly regulated, data-dense processes into usable enterprise interfaces.
• Envato·Design Consultant

  Aug 2018 – Sep 2019(1 yr 2 mos)

  UX and design enhancements for the world's leading creative marketplace, improving usability and engagement across digital asset tools and discovery flows.
• Turn Digital·Lead UI/UX DesignerFirst Design Team Lead

  Jul 2014 – May 2016(1 yr 11 mos)

  Led the design team delivering digital experiences across web and mobile platforms, ensuring brand and UX consistency across client products.
• MSN Arabia (Microsoft)·Senior UI/UX Designer

  Sep 2013 – Mar 2015(1 yr 7 mos)

  Led the redesign of MSN Arabia, Microsoft's regional online news portal. Focused on content discoverability, navigation architecture, and user engagement across web and Windows platforms.
• Archimedia·Multimedia DesignerFirst Role

  Feb 2011 – Apr 2013(2 yrs 3 mos)

  Designed interactive UI experiences for smart home automation and multimedia systems.